LARRY

I WORK ACROSS UX, INTERFACE DESIGN, BRAND, MOTION, AND THE BUILD ITSELF, SO AN IDEA GOES FROM A BLANK PAGE TO A SHIPPED PRODUCT WITHOUT GETTING LOST BETWEEN HANDS.

[BASED IN NIGERIA // WORKING GLOBALLY]

Services

Design solutions that elevate brands and create seamless user experiences. I help bring ideas to life with strategy and creativity

Product & Brand Design
Software Engineering
Motion & Interaction

Selected Works

Products, brands and the interfaces people actually use. A closer look at what each one had to solve.

Incentive Tracker

A bonus that only made sense once somebody worked it out by hand. The incentive tracker was rebuilt around the money: pay periods, target and bonus estimate lead, the claim list carries its own running total, and the manager's side clears a whole period in one pass.

View project 01/05

Screens delivered 67
Brief to handover 48h
Sides, employee and manager 2

Pontis

People track their health every day and still have nowhere to take the numbers. Pontis turns a daily reading into a booking, joining consults, pharmacy and labs in one flow on a brand and product system built from nothing for daily use.

View project 02/05

Screens across flows 60+
Complete brand system 01
Care services: consult, pharmacy, labs 03

Nooro

Three million visits a year, most of them cold traffic meeting the brand for the first time. The work is a conversion system for that exact moment: landing pages and art direction that answer the scepticism while the visitor is still reading, before it becomes a bounce.

View project 03/05

Annual site visits 3M+
Customer reviews 7,700+
Money-back guarantee 90-Day

Muny

Saving money felt like reading a bank statement, which is why people stopped opening it. Muny was rebuilt around goals rather than balances, so every screen shows progress toward something the user named, across five core sections and one new UI system.

View project 04/05

Core sections rebuilt 5
Screens reworked from the ground up 100%
UI system established 1

Big Dollar Casino

The friction was never the lobby. It was the money, so the redesign starts at the cashier: a payout timeline players can actually see, withdrawal rules stated before they deposit, and a trust story that has to survive a 48 to 72 hour review window.

View project 05/05

Operating since 2006
AskGamblers safety index 5.9/10
Withdrawal review window 48 to 72h

I CARE ABOUT DESIGN THAT IS CLEAR, ON-BRAND, AND ACTUALLY SOLVES THE PROBLEM IT WAS MADE FOR.

Approach

HOW I WORK

Four things hold on every project, whether it is a brand, a product, or a site that has to ship this month.

Clear process
No handoff gap

CR8IVE studio

Communication 01.

Clear communication

I keep things simple and direct, so you always know what is being designed, what is done, and what comes next.
Strategy 02.

Strategy before pixels

I start with your goals, audience and constraints, then move through structure and wireframes into polished, on-brand design.
Craft 03.

Built for real use

I think beyond the mockup and focus on how things behave in real workflows, real edge cases and real products.
Delivery 04.

Fast, steady execution

AI-assisted workflows take me from idea to a working prototype in days, without trading away polish.

QUESTIONS

[BEFORE YOU ASK]

THE QUESTIONS I GET ASKED MOST, ANSWERED UP FRONT.

IF YOURS ISN’T HERE, THE FORM BELOW IS THE FASTEST WAY TO REACH ME.

001

DO YOU BUILD TOO?

BOTH. I DESIGN AND SHIP DIRECTLY IN FRAMER, AND VIBECODE FULL PRODUCTS WITH NEXT.JS AND CLAUDE, SO NOTHING GETS LOST IN A HANDOFF.

002

HOW LONG DOES IT TAKE?

DEPENDS ON SCOPE, BUT AI-ASSISTED WORKFLOWS GET FROM IDEA TO A WORKING PROTOTYPE IN DAYS RATHER THAN WEEKS, WITH CLEAR MILESTONES AGREED UP FRONT.

003

TEAMS OR AGENCIES?

BOTH. I HAVE WORKED AS LEAD AND ASSISTING DESIGNER INSIDE AGENCIES LIKE JAH CREATIVE, AND DIRECTLY WITH FOUNDERS AND PRODUCT TEAMS.

004

HOW DO WE START?

SEND A BIT ABOUT YOUR PROJECT THROUGH THE FORM BELOW. YOU GET BACK HOW I WOULD APPROACH IT, A ROUGH TIMELINE, AND NEXT STEPS.

STILL WONDERING?

LET'S CHAT

ABOUT

-- {“HELLO WORLD”}

I'M

LAWRENCE FRANCIS

Lawrence Francis

FRANCIS

I'm a product designer and creative director from Nigeria, working across UX, brand, and motion.

[TRACK RECORD]

Throughout my career, I've delivered high-impact design solutions for forward-thinking brands like Jah Creative, Usify AI, Driveon, and Sideshift. Notably, I've also contributed to the product design team for a telehealth ecommerce company called Nooro, based in the United States, demonstrating my ability to scale solutions in high-stakes environments.

30+ projects, 40+ clients worldwide, a 98% satisfaction rate, and design work that has helped clients push their startups and grow revenue.

2024 to 2026 Atlanta, Georgia, USA

Product Designer

JAH Creative Agency

Designed for global brands including Nooro, Big Dollar Casino, SideShift, CoreCard and Datapot, working inside design languages that were already established. Worked directly with founders to ship first-version sites on time, SideShift's launch among them.
- Ps
Dec 2025 to Mar 2026 Sydney, Australia, contract

Product Designer

Usify AI

Designed for startups and real estate companies delivered through Usify AI, working across brand and interface together so each client shipped with a coherent product and identity rather than one or the other.
- Ai
2023 to present Esports organisation

Co-Founder and Creative Director

Amari Network

Co-founded an esports organisation to give African esports a stage, securing sponsorship from Stellas Bank. Directed its first tournament, a Call of Duty Mobile Battle Royale with a $1,000 prize pool, and ran live production end to end.
- Ps
- Ai
2023 to 2024 Lagos, Nigeria

Creative Director

SmartBloks.ai

Led the design team feeding an AI website builder the block designs it learned from, building out a library of more than 100 templates and holding one visual standard across work I did not personally draw.
- Ai
- Ps
2022 to 2023 Port Harcourt, Nigeria

Product Designer

Harveytech Innovation

Designed the launches of Facedrip and MegaSuite, and carried the redesign of Gisthouse, an Afrocentric audio social app, through to a shipped update.
- Ps

[LET’S TALK]

GOOD

PRODUCT

STARTS WITH

GOOD

COLLABO

RATION